Otto International, through its 3D digital design competence center, featuring, leverages digital tools to revolutionize its Digital Product Creation (DPC) process. The integration of AI tools streamlines the design process, mitigates time-cost constraints, and enhances customer interactions.
By digitizing the entire process, from design to marketing, significant reductions in costs and lead times are achieved. Tools like Ecoshot by Tronog and Lalaland enable the creation of realistic digital models, eliminating the need for physical photoshoots and samples.
This shift toward digital solutions not only optimizes the design process but also promotes sustainability by reducing waste and greenhouse gas emissions associated with the textile industry.
Otto International and featuring are at the forefront of this transformation, redefining customer relationships and refining operations to enhance the shopping experience and minimize environmental impact.
Otto International has disseminated an article that underscores the adoption of Artificial Intelligence, highlighting the pioneering approach of  featuring.